Speaking Engagements and Publications

Ms. Neidel is a regular contributor on US–China business topics, policy, and cultural issues. As such, she is strongly committed to providing insight and promoting awareness to enable positive US–China interactions, at both the organizational and interpersonal level. As a Mandarin speaker, she is also a strong advocate in promoting Mandarin Chinese language study in the US.

Recent speaking engagements include:

• "China and Culture: Implications for Companies with China Operations". University of Texas: McCombs School of Business MBA/MPA program. June 2011.
• "Why Culture Matters". CGBP Management Series. Small Business Development Center of Houston. April 2011.
• "Global Perspectives: The Rise of China and Your Response". University of Colorado MBA program. Boulder, Colorado. March 2011.
• "Intellectual Property Protection in China: Rely on Systems, Not Litigation". San Antonio International Trade Center Webinar. February 2011.
• "China by Soundbyte". Baylor University: Hankamer School of Business Executive MBA Program. Austin, Texas. February 2010.
• "Why China, Why Now". US–China Business Forum: Green Texas 2009. US Chamber of Commerce; Office of the Governor of Texas. November 2009.
• "Why Culture Matters: China, Mexico and the US". University of Nuevo Leon World Trade Center. Monterrey, Mexico. Global Business Professionals Program.  Keynote Speaker. November 2009.
• "The Big Opportunity in Emerging Markets: Booming Small Business Opportunities in China". Texas Global Trade Summit. Office of the Governor of Texas. November 2009.
• "Reaching the Global Marketplace: An Introduction to Import/Export Business". Service Corp of Retired Executives (SCORE). April 2009.
• "Understanding Different Cultures Around the Globe: Why Culture Matters". University of Texas—San Antonio International Trade Center Global Business Professionals Program.  Keynote Speaker. April 2009.
• "Expanding to China—Managing a New Business". University of Texas San Antonio International Trade Center Global Business Professionals Program. April 2009.
• "Reading the Tea Leaves—Quo Vadis, China?". Young Presidents Organization (YPO) Seminar. Austin, Texas. November 2008.
• "Impact of Beijing Olympics on business between China and Austin". Interview on KVUE-8 TV. August 4, 2008.
• "Business with Post-Olympics China: Opportunities and Considerations for Texas Companies". Austin International Business Group. July 2008.
• "Sourcing and Manufacturing in Hong Kong and China: Protecting Your IP". IP Austin: Hong Kong and the gateway to China. May 2008.
• "Competing in Global Markets: China and the Human Element". University of Colorado, School of Engineering and Applied Science. Boulder, Colorado. January 2008.
• "Wen Hua: Chinese Business Culture and How to be Effective". Business China Conference 2007. University of Texas San Antonio International Trade Center and the Free Trade Alliance. October 2007.
• "China Market Demographics: Children of Mao and Little Emperors". Business China Conference 2007. University of Texas San Antonio International Trade Center and Free Trade Alliance. October 2007.
• "Risk Management: Focus China—Optimizing Results in the Middle Kingdom". University of Texas San Antonio International Trade Center. Global Business Professionals Series. May 2007.
• "A Manager's Guide to Process Improvement: Six Sigma—Not Just for Manufacturing". Society for Quality Assurance 23rd Annual Meeting. May 2007.
• "Design for Six Sigma: A Case Study". American Society for Quality, Chapter 1414, Austin, TX. January 2007
• "China in the World Economy: Past, Present, and Future". University of Texas San Antonio International Trade Center. Business China 2006. October 2006.
• "Women and International Business: China Perspective". University of Texas San Antonio, International Trade Center and Small Business Development Center. March 2006.
• "Six Sigma Applications in Services Process Re-engineering—A DFSS Case Study". American Society for Quality 15th Annual Services Quality Conference. Las Vegas, NV. September 2006.

Recent publications include:

• "Negotiations, Chinese Style". China Business Review. November–December 2010.
• "Lean Six Sigma for Government: An Introduction for Government Accountants and Auditors" (co-authored with Leita Hart). Yellowbook-cpe.com, 2009.
• "China Mobility Issues". Magnesium Monthly Review. January 2007.
• "China On My Mind". Happy Cash Flow Newsletter. November 2006.