Experience

The professionals at Blue Heron Holdings, LLC have several decades of combined experience helping organizations and individuals develop business strategy and intercultural capability in the US–China environment. Having worked both within American, European and Chinese companies and as advisors to them, we are able to nimbly bridge organizations and cultures in order to identify and satisfy client needs in diverse settings.

Our work in a wide span of industries has provided valuable exposure to a range of best practices applicable in China and in the US–China context. Whether clients are in the early stages of considering business with China, already there and wanting to evaluate an aspect of current business, or need assistance with "working better" in China on an individual level, we leverage many years of prior experience as well as in-depth market knowledge to deliver client value.

Betsy Neidel

Laura Mitchelson

Donny Huang