Market Entry

Industry: Retail Food Distribution

A US-based food manufacturer wanted to investigate the opportunity for exporting their products to China. They were looking for information and recommendations for next steps. The turn-around time on the project was very short.

Our approach:

• Understand the nature of the client's products and business
• Using mainly secondary sources, produce a report that contained: Market Overview, China's Retail Distribution System, Retail Sector Profiles, Target Market Information, Market Entry Considerations, and Recommended Next Steps
• Meet with client and their representatives in China to discuss findings

Results:

• Based on the comprehensive report, client was able to make more accurate timing and resourcing decisions about investing in China market entry.
• Client gained a clear view of the market and local industry environment and what was needed to move forward with pursing this overseas opportunity.

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